The Weather Channel and DIRECTV have come to an agreement and The Weather Channel will return to DIRECTV programming tomorrow. The financial terms of the agreement were not disclosed. However, The Weather Channel has agreed to: reduce the amount of reality programming by half on weekdays, return instant local weather and allow DIRECTV customers to stream its video programming on mobile devices.
David Kenny, CEO of the Weather Company issued an apology stating, “Our apologies to DIRECTV and their customers for the disruption of our service and for initiating a public campaign.” He goes on to say that, “Our viewers deserve better than a public dispute and we pledge to reward their loyalty with exceptional programming and more weather focused news.”
DIRECTV’s Chief Content Officer Dan York also made a statement, “It’s a shame these disputes are played out on a public stage, but I’m pleased that we’ve been able to work together with The Weather Channel in a way that will benefit everyone.” He also recognized that the dispute was frustrating to customers but ensures their patience will be rewarded with a “better deal and better product.”