- The recent roll out of a $6.99 plan for those who watch content on only one screen and;
- The fact that the price increase is following fellow streaming service competitor Amazon Prime’s price increase to $99 a year.
Posted on April 22, 2014
MASHABLE Here we go again! It seems as though Netflix is hoping that a “second time is the charm” approach will work as they attempt to hike up prices again. The approach is somewhat different this time though as it will only affect new customers and is an increase of one to two dollars (depending on the country) compared to the past attempt at a six dollar increase. The decision comes amongst the 4 million new members Netflix acquired in the first quarter of 2014 alone, which is more than their revenue and profit expectations had predicted. This higher-than-expected member increase bears the question if another attempt at increasing prices is a good idea considering the backlash that resulted in 2011’s attempt. Besides trying a smaller increase for only new customers this time around, other factors that may affect the way customers view Netflix’s price increase include: