We’re all aware that putting on the Olympics costs the host nation billions of dollars, but have you ever wondered what it costs to broadcast the world’s biggest competition?
With the latest agreements, NBCUniversal to broadcast Olympics, both Summer and Winter Games for the next 18 years through a couple of agreements. Having previously obtained an agreement with the International Olympic Committee (IOC) for broadcasting rights through 2020 back in 2011, NBCUniversal extended the agreement to 2032 – for $7.65 billion with a $100 million signing bonus.
With this agreement, NBC continues to grow as a player in live sports programming adding to the deals the network has made in recent years with the English Premier League, the National Hockey League and the National Football Leagues’ Sunday night games.
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