NFL Sunday Ticket is a big player in the DIRECTV and AT&T merger deal, but its future is uncertain. It is rumored that Google may be a part of the service’s broadcasting future which would give AT&T the right to back out of the merger deal.
For the 10 percent of DIRECTV’s subscribers who pay for NFL Sunday Ticket (there are more subscribers who receive the service as part of their package as well), this could be a major inconvenience seeing as they currently pay $199 a year for it. However, if the renewal ends up being a nonexclusive deal it could lower the cost of the football package.
Considerations for the renewal of the deal that expires after the 2014-2015 season include DIRECTV’s broad reach versus cable TV providers’ limited reach, streaming from Google or Apple would require the fastest internet speeds and the fact that most viewership is done in the home on big screens with HD capabilities.
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