While TV Viewing Platform Maintains Popularity, Internet Video Use Becomes Universal
Even though many experts have made claims that cable cutters are more present than ever because of the rise in Internet video use, a recent “Video-Over-Internet Consumer Usage Survey” indicates that 92% of consumers worldwide “prefer to watch [TV] on their televisions.” Although the results point to the fact that people are still tuning into the tube, the majority of those polled in every age range admits to using the Internet for video downloading and viewing as well. The results of users who watched videos on “ desktops, laptops, Internet-connected TV and mobile devices,” were broken down by age group as follows*: 18-24 year olds (85% Internet-video use), 35-44 year olds (82% Internet-video use) and 65 year olds + (64% Internet-video use).
Seeing that just under 100% of all people prefer to watch videos on their TV, but then also have used the Internet to download videos, it only makes sense that it’s just a matter of time before Internet TVs or smart television sets are adopted by more households. Both the Google TV and Sony Internet TV allow you to watch videos through its YouTube and Netflix apps, while the Apple TV lets you stream videos from a variety of sources to its own connected TV platform. Accenture’s Global Broadcast Lead (survey producer), Francesco Venturini, alluded that consumers’ viewing habits are the driving force behind technology advancements: “ it’s clear that consumers are ready and, in some instances, may be ahead of the industry in terms of the vision they have for how, when and where they watch and interact with video content.”
(Read: Internet TV Comparisons and Reviews)
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*The survey did not mention what the Internet-video usage for 25-34 year olds was, but looking at the other age groups’ results, one can assume that more than half of the unmentioned consumers used the Internet for video streaming purposes.




