Now that Google’s new privacy policy has already gone into effect, and looking through the document to find out what has changed. There are two main things that appear to be different, the first is that the document has been re-crafted with a strong emphasis on mobile and cross-platform sharing. When you set up a Google Account you are required to include your name and photo, however now with the change in privacy policy they are integrating across all its platforms. In other words your YouTube account is linked to your Gmail and your search log, etc. “By understanding your preferences we can ensure that we give you the search results that you’re looking for, and by analyzing the search logs of millions of users in aggregate, we can continually improve our search algorithm, develop new features, keep our systems secure and even predict the next flu outbreak,” the search giant writes on Good to Know, it’s website explaining privacy and the policy.”

There are also a few changes happening on the mobile front, for example; Google will use stronger GPS detection such as sensor data from your device, and also provide information using nearby Wi-Fi access points and cell towers. In a blog posted by Google they state that “the new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.” Here is a list of what Google has planned for your data:

  • Shares Your Data: They will combine personal information from one service with that of information from other services. They hope this will make it easier to share things with people you know. For example by combining search data with other data—say, what videos you’re watching on YouTube will allow them to learn more about you.
  • Integrates Your Accounts: If other users already have your email or other information that identifies you, we may show them your publicly visible Google Profile information such as your name and photo. You may have noticed that this feature has already been integrated into your Google+ account with your picture up in the profile. Google plans to use that information and image across all platforms that require an account.
  • Tailors Advertising: They plan to use the data they find out from what you are searching to help them plan their own advertising. They plan to use this information to help tailor advertising to what the consumer (you) want.
  • Stores all your information and search history: Google will store anything such as Google Voice data, to device information like crashes, system activity, etc. to keep track of any bugs and overall trends in user experience.

While they plan to try and use the data to create an overall user friendly platform there are ways to stop them from tracking your history. To learn more and Internet Safety visit us at Connect Your Home or call (888)566-3979.